Food + Beverage, craft brewing + beer
I worked on this project while working working at Revel Advertising. It was a project that had been through about a dozen concepts before I got a chance at it. Mother's Brewing Co. is one of the largest local brewers. The ask was to create a design for their beer bottles and 6-pack carriers. These designs needed to be able to scale along with their products, which means they were asking for a design system as much as a concept.
Up to this point, the brewery was getting by on the quality of their beer and their quirkiness. Each one of their beers had a different look and feel, so the first challenge was to dive deep and identify the heart of the brand *no pun intended*. That involved a heck of a lot of research and user interviews with the founders & brewmasters.
It was really important for OMG to feel like this site was a reflection of the company culture. It needed to be friendly and funny, but professional. The color palette was crucial in setting the tone. Leading with soft blues and accentuating with some of the bolder brand and service colors throughout created a hierarchy of its own. The dot pattern in the headers and the playful illustrations helped bring life to a brand that didn't have much in the way of visuals to support it.